Newspapers became over-reliant on classified ads for revenue, which the Craig’s List revolution of free online classified ads did much to undermine.
Craig’s List alone is thought to have accounted for some 36 to 38% of the negative economic impact on newspapers. Traditional print newspapers simply have too large a fixed cost base and cannot support large decreases in advertising revenue. Internet news sources generally have a much lower cost base and thus do not suffer to the same extent.
“Unless we crack the revenue issue, and provide sufficient funds so that newspapers can fulfill their societal role, democracy will inevitably be weakened,” said Larry Kilman, Secretary General of WAN-IFRA
“The role that newspapers play in society cannot be underestimated, and has never been more crucial,” he said.
In the United States, where the industry has shed a fifth of its journalists since 2001
This has strictly affected only the United States or the English-speaking markets though there is a large rise in sales for countries like China, Japan and India.
https://en.wikipedia.org/wiki/Decline_of_newspapers
Causes for decline
- Television and the Internet
- Narrowcasting : the dissemination of information to a narrow audience; not to the broader public at-large.
https://en.wikipedia.org/wiki/Narrowcasting
Many newspapers also suffer from the broad trend toward "fragmentation" of all media – in which small numbers of large media outlets attempting to serve substantial portions of the population are replaced by an abundance of smaller and more specialized organizations, often aiming only to serve specific interest groups. So-called narrowcasting has splintered audiences into smaller and smaller slivers.
This has strictly affected only the United States or the English-speaking markets though there is a large rise in sales for countries like China, Japan and India.
https://en.wikipedia.org/wiki/Decline_of_newspapers
Causes for decline
- Television and the Internet
- Narrowcasting : the dissemination of information to a narrow audience; not to the broader public at-large.
https://en.wikipedia.org/wiki/Narrowcasting
Many newspapers also suffer from the broad trend toward "fragmentation" of all media – in which small numbers of large media outlets attempting to serve substantial portions of the population are replaced by an abundance of smaller and more specialized organizations, often aiming only to serve specific interest groups. So-called narrowcasting has splintered audiences into smaller and smaller slivers.
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